One Wolf announces collaboration with Pasaules Dabas Fonds

One Wolf announces collaboration with Pasaules Dabas Fonds

In the week of the Riga Fashion Week in November 2019 One Wolf presented their spring/summer 2020 collection “Outsiders” and announced new and hopeful collaboration with Pasaules Dabas Fonds in Latvia emphasising the importance of sustainability and eco-friendliness in the fashion industry. Further from now ten euros from every sustainably made and sold product will be donated to the One Wolf and Pasaules Dabas Fonds common project which will be held in the Summer 2020.

Sustainability has been presented in tree ways in the new collection: by creating items from the fabric that has been upcycled from already used and worn out denim clothing; by creating new fabric only from fabric waste that has left over from T-shirt production and use this new fabric to make double sided T-shirts and dresses; by using organic cotton instead of regular one for item production.

Agnese Narņicka, the designer of One Wolf, reveals that creating pieces from already used fabric or fabric scratches takes a lot more time, skill and craftsmanship and therefore these pieces are only in limited quantities and also more expensive, but making them goes hand in hand with One Wolf design philosophy not to create anything unnecessary or needless. Also, there are a lot of benefits that one can get by working with upcycling, for example:

• prolonging the life of already made material;
• reducing the impact of textile production on the environment and reducing the material waste;
• increasing the value of the item that has been made locally by the professional craftsmen;
• educating the customers about eco-friendly fashion.

 Magda Jentgena, The Manager of The Baltic Sea and Freshwater Programme at Pasaules Dabas Fonds, emphasises that now is the time for the fashion industry to look for new ways in reducing the impact it has on the environment. A large part of our wardrobes consists of clothes which are made from byproducts of crude oil. However, cotton, a product that that has been thought to be eco-friendly, is actually not so harmless after all. The cotton industry uses about 35% of all the pesticides and insecticides in the world, not to mention all the chemicals that are used in dying, bleaching and other fabric treatment procedures. Textile industry is also one of the largest industries in freshwater consumption, for example, it takes approximately 20 000 litres of freshwater to create one kilogram of cotton. Hence, Pasaules Dabas Fonds encourages everyone to choose clothing with the longest life cycle possible to minimise the clothing industry's impact on the environment.