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About

One Wolf's AW19/20 "NORM" collection is inspired by social norms that organizes the community and the individuals’ desire to break them. Important questions within the framework of this theme are how “the mask” that one puts on works in order to comply with the social standards? How the norms determine broad aspects of societies behaviour? And how the clothing that one chooses makes them normal or beyond social standards? 

The very thin line between the “normal” and “abnormal” in this collection is portrayed by strong opposites in patterns, silhouettes and in the unconventional combination of classical and sporty garments in completed looks. Colourful prints with lyrics of the pop music song “Life Is Life” from Austrian band “Opus” are chosen to reflect life’s continuous monotony and everyday routine – at the same time, the ones ability to bring some joy and colour in it.

To show the aspect of routine and conventional normality subdued, monochrome colour palette has been chosen, but contrast of raw denim with soft sweatshirts, wool and high-tech synthetic materials brigs the contradiction of normal/abnormal to the light.

NORMAL LONG HOODIE

NORMAL LONG HOODIE

ABNORAML BLACK DRESS

ABNORMAL BLACK DRESS

LIFE DRESS

LIFE DRESS

ABNORMAL KNITTED TURTLENECK

ABNORMAL KNITTED TURTLENECK

NORMAL WINTER SHIRT

NORMAL WINTER SHIRT

NORMAL COMFORT JACKET

NORMAL COMFORT JACKET

NORMAL COMFORT JACKET

NORMAL COMFORT JACKET

LIFE OVERALL

LIFE OVERALL

NORMAL SWEATER

NORMAL SWEATER

NORMAL BLACK SHIRT

NORMAL BLACK SHIRT

NORMAL BLACK SHIRT

NORMAL BLACK SHIRT

CAMOUFLAGE OVERALL

CAMOUFLAGE OVERALL

CAMOUFLAGE OVERALL

CAMOUFLAGE OVERALL

NORMAL SLIM JEANS

NORMAL SLIM JEANS

NORMAL COMFORT JEANS

NORMAL COMFORT JEANS

NORMAL DENIM JACKET

NORMAL DENIM JACKET

NORMAL SKINNY JEANS

NORMAL SKINNY JEANS

LIFE SHIRT

LIFE SHIRT

NORMAL CAMOUFLAGE PANTS

NORMAL CAMOUFLAGE PANTS

NORMAL CAMOUFLAGE SHIRT

NORMAL CAMOUFLAGE SHIRT

NORMAL CAMOUFLAGE T-SHIRT

NORMAL CAMOUFLAGE T-SHIRT

NORMAL SWEATPANTS

NORMAL SWEATPANTS

ABNORMAL CLASSIC PANTS

ABNORMAL CLASSIC PANTS

ABNORMAL SWEATPANTS

ABNORMAL SWEATPANTS

NORMAL LIFE JACKET

NORMAL LIFE JACKET

NORMAL COAT

NORMAL COAT

NORMAL COAT

NORMAL COAT

NORMAL BLACK SWEATPANTS

NORMAL BLACK SWEATPANTS

NORMAL HOODIE

NORMAL HOODIE

NORMAL OVERSIZE LIFE COAT

NORMAL OVERSIZE LIFE COAT

NORMAL OVERSIZE LIFE COAT

NORMAL OVERSIZE LIFE COAT

NORMAL LIFE JACKET

NORMAL LIFE JACKET

NORMAL COMFORT BLACK DRESS

NORMAL COMFORT BLACK DRESS

NORMAL LONG HOODIE

NORMAL LONG HOODIE

 

NORMAL WINTER T-SHIRT

NORMAL WINTER T-SHIRT